Safeena was born in New York City but brought to life in the rugged mountain passes, sand dunes, and salt flats of the American West. She is a daughter of untamed places, shaped by landscapes traced and stories gathered.

Safeena collaborates with brands to create imagery that is organic, deeply human, and driven by a sense of place. Her creative direction is rooted in the harmony between people and their surroundings, centering brands without sacrificing soul.